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Godwin Erite Senior Project Executive @ FieldConnect
city Lagos, Nigeria
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In Business Development • 2 min read • Aug 13, 2024 12:59p.m.
Turning Graduates into Brand Gold
<p>Have you ever wondered how your school thrived with barely any ads? Students kept enrolling, drawn by the sense that they’d made the right choice. Those induction ceremonies and quotes from great alumni weren’t just traditions. They were shaping you for the long game, programming you to enhance the school’s brand equity. Why does your degree emphasize learning and character? The true value lies not in our behavior but in elevating the school's brand.</p><p>This is where collaboration comes in. Your achievements, both during and after your school years, become a unique selling point (USP) for your alma mater. Don’t be surprised if your school keeps tabs on you. When you excel and show ambition, you become a brand worth associating with. And if you proudly mention your school in public, you’re unwittingly promoting the brand a loyalist, a brand advocate without even realizing it.</p><p>I once saw a video where a little girl, when asked about her school, cheekily replied, “They don’t pay me for advertising.” It’s a truth many overlook: countless individuals unknowingly boost their school’s brand equity. As marketing and brand management gain traction, schools now recognize the power of these collaborations. Many even invite successful alumni back to inspire current students, fostering hope and relevance, and enhancing the school’s image.</p><p>This creates a win-win scenario a long-term collaboration where individual brands and educational institutions uplift each other. Schools gain brand promotion, and alumni solidify their legacy, intertwining their success with the school’s identity.</p><p>You paid to attend school, but the school gains more than just your fees. Education, as a business, plays the long game.</p><p>The educational brand is built on countless personal brands, staff and students alike. Yet, the true benefit shines through the students’ drive for success in the professional world.</p>
Turning Graduates into Brand Gold
By Godwin Erite
0:00 / 0:00
Samuel Ibok
marketing brands longtermgoals brandcollaboration brandstrategy
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