TwoCents | SO YOU THINK YOU CAN SELL - Your Niche and Product knowledge

It's common to hear Sales Professionals with a successful track record of conversions say that they can sell anything. Although that statement ensues from expertise and not pride, they don't venture into selling everything. Yeah, they can sell anything, but they don't sell everything. In other words, no be everything you suppose de do! Don't get me wrong, I'm a big fan of multiple streams of income, but you have to be wise about it. If your intention is growth, then you must have laser focus. A good understanding of your niche is a good starting place. In this regard, NICHE implies your business. What kind of business are you into? It is pertinent that you understand your industry if you ever plan on growing. To this end, you must intentionally study the trends in your INDUSTRY. This is pivotal because you won't be the only player in your industry irrespective of how novel your business is. Similarly, you must be invested in understanding your product. I'll define product as the object upon which conversion is made. Conversion would only take place when the client sees the need for the product. Well, your kind of business and product would determine how much you invest in learning. But then, I think you should push yourself more to learning about your product. Imagine a customer asking you what the benefits of a particular hair product are or asking why your bread is unique!!! Some questions would throw you off balance if you're not knowledgeable. Don't forget that most times the customers always have options. "Available doesn't always mean special, and your worth is revealed in the midst of options." Additionally, leveraging technology can significantly enhance your sales process. Utilizing tools like customer relationship management (CRM) systems, social media platforms, and data analytics can provide valuable insights into customer behavior and market trends. These technologies help you tailor your approach to meet specific customer needs, thereby increasing your chances of making a sale. Staying updated with technological advancements and integrating them into your sales strategy can give you a competitive edge and streamline your operations, making you more efficient and effective in your sales efforts.It gets more tricky when you're selling something intangible - "A promise". In this case, knowledge and conviction on your part could win you the deal. No one would beg or force you to learn. "Only those who seek to know would know". Remember that the world of sales is brutal. I am certain that knowledge will boost your confidence. Knowledge and confidence could gift you that hard sale. Knowledge and confidence are your advantage. You can't sell what you don't understand. Be open to learning from your competition. Don't let pride make you reject learning. Learn/Unlearn/Relearn.

Other insights from Samuel Ibok